ARF model for evaluating media Making the promise a reality : address given at the Advertising Research Foundation’s Intermedia Comparisons Key Issues Workshop, New York, June 30-July 1, 1983

ARF model for evaluating media Making the promise a reality : address given at the Advertising Research Foundation’s Intermedia Comparisons Key Issues Workshop, New York, June 30-July 1, 1983

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address given at the Advertising Research Foundation's Intermedia Comparisons Key Issues Workshop, New York, June 30-July 1, 1983

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  • amazon.com Sales Rank: # in Book
  • ABIS_BOOK

Intermedia substitutability and market demand by national advertisers (NBER working paper series)

Intermedia substitutability and market demand by national advertisers (NBER working paper series)

From

Intermedia substitutability and market demand by national advertisers (NBER working paper series)

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  • amazon.com Sales Rank: # in Book
  • ABIS_BOOK